Turning Complex Tech into Clear Value
In deep tech, the best pitch doesn't just explain your technology — it makes your audience care. Onera BV, a Dutch medtech startup pioneering at-home sleep diagnostics, came to us at a critical moment: they were preparing to pitch to investors with a platform that combined hardware, cloud infrastructure, AI, and medical-grade data.
Brilliant technology — but complicated. The stakes? High. Investor attention spans? Short.
The challenge:
Onera’s core value proposition was technical, clinical, and multi-layered. Their existing deck was full of important data — but lacked clarity, emotional pull, and the structure needed to tell a compelling story.
78% of VCs say they decide whether to continue listening within the first 3 minutes of a pitch.
What we did:
Rebuilt the entire pitch deck from the ground up, with a clear narrative arc: problem → insight → solution → traction → vision.
Designed each slide to communicate a single, high-impact point, using minimal text and strong visuals.
Created custom film footage that showed the device being worn in a real-world home setting — vital for convincing investors of ease-of-use and patient compliance.
Produced studio-grade product photography that elevated the perceived quality and clinical readiness of the device.
Integrated all assets into the deck for a visually seamless, high-trust experience.
The impact:
The new pitch helped Onera secure new rounds of funding, including from top-tier EU investors.
Investors consistently cited the clarity of the value proposition and the confidence the visuals inspired.
Onera used the visual assets not just in the deck, but also in their website, trade show booths, and product documentation.
