02
Innovation Industries
Fueling Innovation
A Complete Brand Overhaul for Innovation Industries
When Innovation Industries, a leading Dutch deep-tech investment fund, approached us, they were at a critical inflection point. With their portfolio rapidly expanding and their visibility growing in both the Netherlands and across Europe, the firm needed to evolve its brand to reflect the clarity, ambition, and deep-tech expertise that set it apart. They were looking for more than a cosmetic refresh — they needed an immediate, strategic rebrand that could align their story with their impact and resonate with founders, LPs, and partners alike.
We partnered with Innovation Industries to deliver a comprehensive brand transformation. This included refining their brand strategy, developing a sophisticated new visual identity, redesigning their website, and producing custom photography that captured the character of their team and working environment. We also reimagined their presentation materials and investor communications to ensure every touchpoint projected confidence, clarity, and consistency — from pitch decks to annual reports.
We created a series of animated films for Lumus that became a defining element of their brand evolution — a compelling visual story that highlighted their cutting-edge advancements in augmented reality technology. These films were deployed across digital platforms and at industry events, serving a dual purpose: to captivate tech innovators seeking groundbreaking optical solutions and to energize Lumus’ internal teams by reinforcing their pioneering spirit. By blending dynamic animations, product-focused visuals, and an inspiring narrative tone, the films went beyond simply presenting Lumus’ technology — they sparked excitement and curiosity about the future of AR. On social media, the campaign contributed to a 35% rise in engagement from potential partners and was frequently referenced in conversations with investors as a clear reflection of Lumus’ innovative vision and market leadership.
To bring Innovation Industries' deep-tech investment philosophy to life online, we designed a website that balances clarity with sophistication. The site features a clean, modern layout with intuitive navigation, effectively communicating their focus on groundbreaking technologies and sustainable impact. By integrating dynamic visuals and streamlined content, the website serves as a compelling platform for engaging founders, investors, and partners, reinforcing the fund's position at the forefront of European deep-tech venture capital. We structured the site around clear user journeys, allowing visitors to quickly understand Innovation Industries’ investment focus, explore their portfolio, and connect with the team. Responsive design ensures seamless performance across devices, while subtle animations and interactive elements keep users engaged without overwhelming them. The result is a digital experience that feels both intelligent and human — much like the companies they invest in.
To bring consistency and clarity to Innovation Industries’ visual language, we developed a set of custom icons to represent the broader technology categories they invest in. These icons help differentiate sectors at a glance and are used consistently across the website, pitch materials, and social media visuals to create a cohesive brand experience. Additionally, we commissioned custom photography of their offices in both Amsterdam and Eindhoven. These images capture the personality of the team and the modern, collaborative environments they work in — adding an authentic human layer to the brand’s visual storytelling.
